✂️ Struggling with a Stubborn Nape Cowlick? Here are 3 Ways to Fix It!

✂️ Struggling with a Stubborn Nape Cowlick? Here are 3 Ways to Fix It!JBKoreanHairSalon men’s down perm Do you have that one patch of hair at the base of your neck that just won’t behave? In Korea, we call it a “Je-bi-chu-ri,” but you probably know it as a nape cowlick. Whether it bunches up […]

The Evolution of Hair Salon Marketing: From Phase 1 to Phase 4 / somi hair korean salon JB

The Evolution of Hair Salon Marketing: From Phase 1 to Phase 4 Phase 1: Word-of-Mouth & Skill-Oriented (Offline-Based) Phase 2: Franchises & Blog Marketing (Online Information Sharing) Phase 3: SNS & Personal Branding (Visual/Reservation Platforms) Phase 4: Data & Personalized Experience (AI/Membership/Curation) Marketing Method: Instead of “mass advertising,” the focus is on hyper-targeted marketing. Salons […]